What is SEO

SEO, or Search Engine Optimization, is the practice of optimizing a website or online content to improve its visibility and rankings in search engine results pages (SERPs). It involves various techniques and strategies to increase organic, non-paid traffic from search engines. SEO focuses on factors like keyword research, on-page optimization (meta tags, content quality, URL structure), off-page optimization (backlinks, social signals), and technical aspects (site speed, mobile-friendliness). By aligning with search engine algorithms and providing valuable content, SEO helps websites attract more relevant traffic, enhance user experience, and improve their chances of being discovered by potential customers or users.